Community Supported Agriculture
Over the last 20 years, Community Supported Agriculture (CSA) has become a popular way for consumers to buy local, seasonal food directly from a farmer. Here are the basics: a farmer offers a certain number of "shares" to the public. Typically the share consists of a box of vegetables, but other farm products may be included. Interested consumers purchase a share (aka a "membership" or a "subscription") and in return receive a box (bag, basket) of seasonal produce each week throughout the farming season.
This arrangement creates several rewards for both the farmer and the consumer. In brief...
Advantages for farmers:
CSAs aren't confined to produce. Some farmers include the option for shareholders to buy shares of eggs, homemade bread, meat, cheese, fruit, flowers or other farm products along with their veggies. Other farmers are creating standalone CSAs for meat, flowers, eggs, and preserved farm products.
Many times, the idea of shared risk is part of what creates a sense of community among members, and between members and the farmers. If a hailstorm takes out all the peppers, everyone is disappointed together, and together cheer on the winter squash and broccoli. Most CSA farmers feel a great sense of responsibility to their members, and when certain crops are scarce, they make sure the CSA gets served first. Still, it is worth noting that very occasionally things go wrong on a farm – like they do in any kind of business – and the expected is not delivered, and members feel shortchanged. A bad thing that in good faith could have happened to anyone – most CSA members will rally, if they already know and trust the farmer. These people are more likely to take the long view, especially if they have received an abundance of produce in the past. They are naturally more likely to think, "It'll be better next year," than are new members who have nothing to which to compare a dismal experience. The take-home message is this: if the potential for "not getting your money's worth" makes you feel anxious, then shared risk may not be for you and you should shop at the farmers market.